AI that actually makes it into production
SAS 360 Marketing AI enables teams to build, test and govern predictive and machine learning models directly in their marketing workflows. With guided tools, templates and built-in explainability, it speeds execution, removes bottlenecks and gets models into production faster.
Build and test models without bottlenecks
Use guided workflows and no-/low-code tools to move from concept to production quickly. Marketers can reduce reliance on data science queues while maintaining the governance and rigor required in enterprise environments. Data science teams can free up bandwidth to work on more complex marketing business problems.
Get rid of the black box
Govern your customer analytics models with explainability, bias detection, performance monitoring and automated retraining. You'll have full transparency into your data, models and outcomes – plus AI-powered explanations and recommendations to help with fine-tuning.
Standardize and scale with proven templates
Get a head start with customizable, prebuilt templates for churn, propensity, next-best action and lead scoring. Accelerate data prep, reduce setup time, improve consistency and scale AI use cases across marketing and data science teams faster.
Extend your marketing intelligence across the stack
SAS 360 Marketing AI
Build, govern and activate marketing AI models for customer analytics, personalization and marketing decisioning
SAS Customer Intelligence 360
See how SAS unifies analytics, AI and decisioning across the full marketing life cycle.
See what's possible
Discover more ways AI is transforming marketing
