SAS | The Power to Know
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This complimentary webinar is hosted by the SAS® Retail Users Group.

How to Maximize and Manage Retail Processes With Retail Analytics (hosted by SRUG)

Friday, June 16 | 3-4 p.m. ET

As a retailer, have you ever found yourself reviewing last season’s assortment and wondering, “What should I have carried in my assortment, and how best should I engage with my customer?” The challenges are constant: product selection, placement and engagement to drive profitable sales. With millions of consumers, thousands of products and hundreds of locations, this question can be both challenging and overwhelming. And with the rise in omnichannel, traditional approaches are no longer effective to gain the insights you need to maximize and manage retail processes.

This presentation explores the many different analytics available to give retailers a competitive edge. Get insights on what you should be buying, how best to create a profitable assortment, as well as engaging with customers in-season to drive their path to purchase.

You’ll learn:

  • The definition of retail analytics.
  • Applications of analytics within marketing.
  • Merchandising to drive assortment curation.

Space is not limited for this webinar. Please register to attend live or to receive on-demand content after the event.

About the presenter

Brittany Bullard

Brittany Bullard
Solutions and Analytical Consultant, SAS Retail and Consumer Packaged Goods Practice 

Brittany Bullard focuses on retailers’ strategic problems and identifies the challenges they face in an evolving industry. Bullard applies her knowledge of advanced analytics to solve the most-pressing issues and position SAS customers for success. She brings a decade of experience in the retail industry, and is versed in both retail forecasting and omnichannel analytics. Prior to joining SAS, Bullard acted as the Manager of Forecasting, Allocation and Replenishment at Bealls Inc. Today, she collaborates on the design of the retail-focused solutions and the SAS® assortment management portfolio.


About the SAS® Retail Users Group (SRUG)
The SAS Retail Users Group (SRUG) represents SAS software users from all areas of the retail and consumer packaged goods industries, including merchandising, development and production, customer intelligence, marketing, data mining, analytics and forecasting. To learn more or join the group, visit communities.sas.com/SRUG.

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