SAS Global Forum Swirls

Our Featured Guests

SAS Global Forum Swirls

An Event With Star Power

Curious about what’s in store for you? We’ve got a star-studded lineup of celebrity guests and entertainment. Plus, expand your mind with our thought-provoking keynotes.

A special invitation from Keith Urban.

Our star-studded event will be hosted by these special guests:

Americas and AP Host

Katie Linendoll
TV Personality, Speaker and Consumer Tech Expert

Linendoll is an Emmy Award-winning TV personality, writer, consumer tech expert, and one of the leading women in the field of technology. You can regularly see Katie on Rachael Ray, The Weather Channel and CBS Sports Radio amongst other programs sharing the latest and greatest in tech. Further, she has contributed hundreds of pieces and TV segments for top outlets, including but not limited to: Popular Science, The Wall Street Journal, Sports Illustrated, Marie Claire and ESPN. She also runs a full-time production company and is an in-demand keynote speaker on the latest innovations in technology.

Linendoll earned a degree in information technology new media from the Rochester Institute of Technology. She holds two Emmy nominations, a Guinness World Record and was honored as a Silicon Valley Visionary.


Kate Russell
Journalist, Reporter and Author

Kate Russell has been writing about technology and the internet since 1995. She was a regular on BBC technology program Click for 14 years and wrote a column for National Geographic Traveler magazine for six years. She also speaks at conferences, digital strategy and policy meetings, as well as lecturing in schools and universities to inspire the next generation of technologists. Her website,, has won multiple awards for best technology blog and she has been featured as one of the top 50 most influential women in UK IT by Computer Weekly magazine for the last two years. Russell also writes sci-fi and fantasy, with two published novels now available.

Our Featured Guests

Adam Grant
Organizational Psychologist at Wharton, Author of Think Again, and Host of the TED Podcast WorkLife

Think Again: The Power of Knowing What You Don’t Know

Join No. 1 New York Times bestselling author Adam Grant (Give and Take and Originals) and co-author (Option B) to learn how we can embrace the perks of being wrong, harness the surprising advantages of impostor syndrome, bring nuance into charged conversations (e.g., about abortion and climate change), and build schools, workplaces and communities of lifelong learners. As he discusses in his new book, Think Again: The Power of Knowing What You Don’t Know (Viking, 2021), Grant explains that intelligence is usually seen as the ability to think and learn. But in our rapidly changing world, there’s another set of cognitive skills that might matter more: the ability to rethink and unlearn. The global pandemic has forced us all to reevaluate our assumptions. Using bold ideas and rigorous evidence, Grant invites you to let go of views that are no longer serving us well and to anchor identity in flexibility rather than foolish consistency.

Ayesha Khanna
Co-Founder and CEO, ADDO AI

Winning With AI: How Innovative Leaders Are Driving Growth

With its potential to change every industry, artificial intelligence has been called one of the most groundbreaking technologies of our time. But what is the reality behind the hype?

With some of the world’s most recognized companies as her clients, Ayesha Khanna, PhD, provides insights on how innovative firms are embracing data and machine learning to leapfrog competitors and win new customers in the process. In this session, Khanna will also offer her recommendations for how your firm can accelerate its AI journey, as well as guidance on how to use AI responsibly to engender trust among consumers and investors.

Dan Levy
Emmy® Award Winner, Co-Creator of Schitt’s Creek

Coming Up Roses: A Chat With Dan Levy

Known for his iconic portrayal of David Rose in Schitt’s Creek, Dan Levy joins Susan Ellis of SAS for an entertaining conversation about using creativity as an outlet. He’ll share how it helps with overcoming obstacles, boosting confidence and pursuing dreams. They’ll talk about his experience acting, writing, producing, directing – and the joys of working on an Emmy® award-winning TV show.

Keith Urban
Four-Time Grammy Award-Winning Artist

Musical Performance by Keith Urban

SAS Executive Vice President and Chief Technology Officer Bryan Harris welcomes four-time Grammy winner and two-time CMA Entertainer of the Year, Keith Urban. Urban will perform a few songs and share insights on the intersection of curiosity and music development.

Hakeem Oluseyi
Astrophysicist, Former Space Science Education Lead for NASA and Inspirational Speaker

The Stars in My Soul: My Unlikely Journey Through Space and Time

Hakeem Oluseyi, PhD, grew up in some of the roughest neighborhoods in the country. As a result, he spent a lot of time inside, reading encyclopedias and watching PBS nature shows. At a young age, he discovered a love of science and space that was inspired by his role model, Albert Einstein. Throughout his childhood and into young adulthood, he was repeatedly faced with circumstances that would make most people give up – a lack of supervision at home, attending his state’s lowest-rated school, falling in with the wrong crowd, and failing physics exams when he ultimately made his way to Stanford. But Oluseyi never gave up.

Today, as a world-renowned astrophysicist and the former Space Science Education Lead at NASA, he inspires audiences around the world to chase impossible dreams, fight for what they want, refuse to listen to naysayers, and reach out and lend a hand up to those around them. Hilarious, honest and inspiring, Oluseyi wows audiences with a look at his mind-bending scientific research while motivating them with his personal life story. Join us for a fascinating conversation between Oluseyi, and Jenn Mann and Reggie Townsend of SAS.

Wolfgang Puck

Cooking Demo With Celebrity Chef Wolfgang Puck

Wolfgang Puck, a world-renowned chef and restaurateur with award-winning restaurants around the globe, will provide an interactive cooking demo with two guests, showcasing the preparation of a delicious main meal and mouthwatering dessert. SAS executives Riad Gydien and Paula Henderson will join as guests for this demo.

Ben Seidman

A Virtually Magical Experience!

Sit back, relax and prepare to be amazed at this jaw-dropping virtual performance as magician Ben Seidman brings to life his new virtual show, “Camera Tricks”! Engaging and interactive with hilarious exchanges with guests, he will showcase mind-blowing tricks that have been featured on notable channels such as Netflix, Travel Channel and the CW Network – and now at SAS Global Forum. Every magical moment will make your jaw drop, but there is a catch: One single moment in the show uses a camera trick, and your group will try to spot which illusion is the fake. Or does Seidman’s magic rival camera trickery?! Conference Chair Dina Duhon and Christopher Blake of SAS will join Seidman for this magical session.

Grab a Bite … and Grab Some Insight (or Fun)!

We’re featuring lunch options galore. From wellness sessions, to cooking sessions – inspiration from Women in Analytics to magic from the famed Ben Seidman. Explore our many options:

Day 1

12:15 – 1:00 p.m.

  • Hear Hakeem Oluseyi tell an inspiring story.
  • Enjoy the magic of Ben Seidman.
  • Play SAS Trivia Live.
  • Get up and get moving with SAS wellness experts!

Day 2

12:15 – 1:00 p.m.

  • Enjoy a chef’s experience with Wolfgang Puck.
  • Take in a Women in Analytics live Q&A.
  • Enjoy a live talk on Data Literacy.
  • Get up and get moving with SAS wellness experts!

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