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New Product Forecasting Summit

Thursday, April 4 | VCU Center for Corporate Education | Richmond, VA

In this one-day meeting hosted by SAS and VCU, companies from across industries will discuss key issues on the topic of new product forecasting and how analytics can help. Please register and you will be contacted shortly to confirm your seat.

Attendees will be able to:

  • Learn and discuss findings from the 2018 SAS/VCU survey on new product forecasting practices.
  • Benchmark with other companies about new product forecasting.
  • Identify better, and best, practices for new product forecasting.

Event Details

New Product Forecasting Summit
April 4
8:30 a.m. – 4:30 p.m.

Virginia Commonwealth University
Center for Corporate Education, Room B3189
301 West Main Street
Richmond, VA 23284

Virginia Commonwealth University School of Business logo
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This event is no longer available for registration.

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8:30 – 9:00 a.m.Breakfast and Networking
9:00 – 9:10 a.m.Opening Remarks
9:10 – 10:30 a.m.Review Findings From the 2018 SAS/VCU New Product Forecasting Practices Survey
10:30 – 10:45 a.m.Break
10:45 a.m. – 12:00 p.m.Benchmark New Product Forecasting Practices With Your Peers
12:00 – 1:00 p.m.Lunch and Networking
1:00 – 2:15 p.m.RoundtabIe Discussion: Sharing NPF Challenges and Successes Across Industries
2:15 – 2:30 p.m.Break
2:30 – 3:45 p.m.Case Study: Using Artificial Intelligence/Machine Learning to Enhance New Product Forecasting
3:45 – 4:15 p.m.Complementing NPF Launches Using Unstructured Data and Sentiment Analysis
4:15 - 4:30 p.m.Closing Remarks

Notice Concerning Training, Education, Food, Refreshments or Other Gifts Provided by SAS
At this event SAS will provide you items that may be subject to gift rules applicable for your organization. We respect these rules and encourage you to clear your receipt of these items with your organization. If you prefer, you may pay fair market value and receive a receipt for the items at

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