Sports Analytics Breakfast

2019 AT&T Pebble Beach Pro-Am

Feb. 8 | 8 – 10:30 a.m. | Monterey Plaza Hotel and Spa

Join us for a sports analytics breakfast

Come together for an insightful discussion and breakfast featuring experts in sports analytics at the collegiate and professional level. You’ll hear from Michael Marsocci from the LA Kings and AEG Sports; Andrea Johnston from the University of North Carolina; and Darin White from Samford University.

These leaders in the implementation of sports analytics will share their knowledge in customer retention and renewals, fan loyalty and engagement, optimizing sponsorships and more. Learn how to gain a competitive advantage with sports analytics.

Join us for this exclusive event before the AT&T Pebble Beach Pro-Am. Register soon because space is limited!

At this event, you’ll enjoy:

  • Gaining perspective on how the LA Kings and AEG Sports find new ways to understand and prioritize customer retention.
  • Hearing how the University of North Carolina continues its legacy of old-fashioned fan loyalty with analytics.
  • Learning about successes, challenges and visions for analytics in sports from Samford University.
  • Networking with peers during breakfast, then a great view of the pro-am from the SAS skybox.

Enjoy the view from the 18th hole

After breakfast, you’re invited to watch the 2019 AT&T Pebble Beach Pro-Am. SAS will provide complimentary transportation to the pro-am, where you can enjoy refreshments, more opportunities to network and a perfect view of the 18th fairway of Pebble Beach Golf Links from the SAS skybox.

To learn more

Attendees may bring one guest or colleague to the event.
If you have any additional questions or know of a guest who needs a hotel room, please reach out to to check on availability in the SAS block of rooms.

Register now for this event

This event has been canceled, however you can still join us at the tournament and hospitality suite.

For more information visit:

Notice Concerning Training, Education, Food, Refreshments or Other Gifts Provided by SAS
At this event SAS will provide you items that may be subject to gift rules applicable for your organization. We respect these rules and encourage you to clear your receipt of these items with your organization. If you prefer, you may pay fair market value and receive a receipt for the items at

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