Modern Marketing Workshop Schedule

The workshop will provide a comprehensive self-assessment mechanism so you can see where your organization falls on the modern marketing maturity curve. SAS will use assessment results to facilitate workshop discussion, provide initial recommendations for next steps and highlight relevant best practices.

8 – 8:30 a.m.Arrival, Registration and Breakfast
8:30 a.m. – 12:15 p.m.

Introductions and Workshop Overview

  • Technology and Data Readiness – Self-Assessment
  • Technology and Data Readiness – Best Practice Discussion
  • Business Alignment – Self-Assessment
  • Business Alignment – Best Practice Discussion
  • Analytics Readiness – Self-Assessment
  • Analytics Readiness – Best Practice Discussion
12:15 – 1:15 p.m.

Working Lunch

  • Organization Readiness – Self-Assessment
  • Organization Readiness – Best Practice Discussion
1:15 – 1:30 p.m.Summary and Closing

Back to Top