Multimedia Giant Turns Big Data Into Real-Time Customer Insights
Join SAS to discuss how we helped a multimedia giant turn its big data into real-time customer insights. You’ll learn about the organization’s business initiatives and technical challenges, as well as how it ventured down the big data path. Finally, you’ll get a sample of the organization’s results and the lessons it learned along the way.
Oct. 16, 11:15-11:25 a.m.
Turning Data Into Decisions in a Big Data World
Making agile decisions requires agile analytics. Decision makers need to be able to shorten the time it takes to get from question to answer. That means analytics needs to move closer to the point of decision: the board room, a physician’s office, a TSA checkpoint. It means being able to proactively address changing customer behavior; knowing the right move when a patient’s health is at stake; having strategies in place as new threats emerge. High-performance analytics environments like Hadoop and dynamic visualizations take analytics out of the back office and put it where it’s needed: into the hands of the decision makers.
Rachel Hawley, Solutions Architect, SAS
Oct. 17, 9:50-9:55 a.m.
The Art of Prediction: Seamless Visualization and Modeling With Hadoop
Predictive modeling is as much art as it is science. The art is in matching your business questions to available data, and then pairing that data with the appropriate statistical techniques. Next comes model refinement, comparison and interpretation.
During this presentation, we’ll demonstrate how SAS and Hadoop work together to turn raw data into valuable information – and how you can visualize it for total clarity and better decisions.
Adam Pilz, Solutions Architect, SAS
Oct. 17, 11-11:40 a.m.
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