SAS | The Power to Know

SAS Championship Executive Business Forum

Tuesday, Oct. 7, 4:30 p.m. | SAS Executive Briefing Center (Building C)
As the role of the IT leader continues to grow in importance, a strong partnership between business and IT is vital to success. During the Executive Business Forum, business leaders and SAS executives will discuss the possibilities when big data analytics is used beyond IT, strengthening operations and empowering decision makers.


4:30 p.m.

Registration and Reception

5:00 p.m.

Carl Farrell, Executive Vice President, SAS Americas

Executive Viewpoint

Jim Goodnight, CEO, SAS

Executive Viewpoint

Jim Davis, Executive Vice President and Chief Marketing Officer, SAS


Panel: The New IT Change Agents
Jill Dyché, Vice President of Best Practices, SAS
Panelists: Michael Smith, CIO of Mylan Pharmaceuticals; Cathy Burrows, Vice President of Royal Bank of Canada; and Sahal Laher, CIO of Brooks Brothers


In this new digital age of IT consumers, changes are occurring now. Business users are meeting with software vendors, systems are synonymous with smartphones, small companies are taking on big data, and end users keep legacy systems under their desks. As workers become more savvy about technology, many IT organizations find themselves struggling to stay relevant.


In this session, noted author and SAS executive Jill Dyché facilitates a dialogue among experts about how IT can meet the business where it is, and explores the new responsibilities of business leaders to engage – indeed, support – IT in their companies. Discussion topics will include the changing role of the IT organization, how analytics helps drive modernization, and how CIOs should be looking ahead.


Closing Remarks
Carl Farrell, Executive Vice President, SAS Americas


6:45 p.m.

Early Access to the SAS Championship Pro-Am Pairings Party

* Registration is subject to availability.


Jim Goodnight

Jim Goodnight

Since he co-founded SAS in 1976, Jim Goodnight has served as the company’s Chief Executive Officer. The worldwide leader in business analytics, SAS has more than 13,800 employees who support customers at more than 65,000 sites in 140 countries. The company’s 2013 revenue was $3.02 billion, its 38th consecutive year of growth and profitability. He considers his employees to be his most valuable asset and has created a world-renowned workplace model. In 2013, SAS ranked No. 2 on the elite World's Best Multinational Workplaces list from Great Place to Work®. Goodnight has a PhD in statistics and speaks internationally on leadership, education and innovation.




Jim Davis
Executive Vice President and Chief Marketing Officer

As Executive Vice President and Chief Marketing Officer, Jim Davis provides strategic direction for SAS products, solutions and services and presenting the SAS brand worldwide. He helped transform SAS from a tools provider to a software solutions provider.

A respected thought leader, Davis co-authored the book Information Revolution: Using the Information Evolution Model to Grow Your Business.

Since joining SAS in 1994, Davis has pioneered many key initiatives, including global projects that incorporate customer feedback in the development process. Today, he continues to refine the model for continuous collaboration and innovation, enabling SAS to meet the global demand for business analytics.


Jill Dyche

Jill Dyché
Vice President of Best Practices

Jill Dyché is a noted speaker and author, and Vice President of Best Practices at SAS. Her first book, e-Data, has been published in eight languages. She is also the author of The CRM Handbook, a best-seller. Her work has been featured in major publications such as Computerworld, The Wall Street Journal, Forbes and, and she writes a blog on technology trends for Harvard Business Review. Her book Customer Data Integration: Reaching a Single Version of the Truth was the first on the topic of master data management. Dyché was the co-founder of Baseline Consulting, which was acquired by SAS in 2011.



Background building C at night

SAS Executive Briefing Center – Building C

Building C, which opened on March 28, 2011, at SAS world headquarters, is a state-of-the-art facility complete with meeting space, dining facilities and amenities that enhance the customer experience. Building C is built to LEED (Leadership in Energy and Environmental Design) standards and was carefully designed to limit energy and water consumption while ensuring superior air quality. Some of the energy-saving features of the building include high-efficiency exterior building glass, a rooftop garden to reduce storm-water runoff and provide additional cooling for the rooms beneath the plantings, solar thermal panels to heat water, photovoltaic panels to power the building, and two 20,000-gallon cisterns to catch rainwater for use in irrigation and toilets.

Not only does the building conserve natural resources, but its design fosters open communication and collaboration among SAS employees and customers. This building exemplifies SAS’ commitment to embracing innovation in all aspects of business.

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