SAS | The Power to Know


SAS BIG !dea sessions provide the best opportunity to learn how fellow leaders and top retail organizations are winning. Sessions sponsored by SAS showcase how our customers are using the latest technology to improve all facets of the customer experience and their retail organizations. Don’t miss this year’s lineup.

Monday, January 13 | 4:30 – 5:15 p.m. | B1, Room 4, Level 3

Transforming the Retail Business with a New Kind of Analytical Talent
Today’s retail environment is demanding more from analytical teams. The need to predict market trends, anticipate customer needs, and thread together the full breadth of insights retailers have access to is changing how retail analytics teams operate. This means a dramatic shift in how retailers are looking at the mandate of such teams, how they’re structured, and the skills of the people who comprise them. Attend this session to learn how Coach, a luxury American leather goods manufacturer and retailer, and SAS, the worldwide leader in analytics, are seeing these changes take shape and what you need to do to be well-positioned to take advantage of this change.


  • Parinaz Vahabzadeh, VP, Global Customer Intelligence and Advanced Analytics, Coach
  • Lori Bieda, Executive Lead of Americas Customer Intelligence, SAS

Tuesday, January 14 | 1:15 – 2:15 p.m. | B1, Room 3, Level 3

The Role of Analytics Across the Entire Retail Supply Chain
A panel of supplier-retail business partners – Procter & Gamble and Family Dollar – will discuss how to produce, select and sell products in the right quantities at the right time by applying predictive analytics and forecasting at every decision point. Attend this session to learn how analytics is used from product production and planning through merchandising the shelf and how forecasting and other advanced optimization solutions build value for the customer.


  • Andy Walter, Vice President, Global Business Services, The Procter & Gamble Company
  • Scott Zucker, Senior Vice President of Merchandise Operations, Family Dollar Stores Inc.
  • Moderator: Lori Schafer, Executive Advisor, SAS

Parinaz Vahabzadeh, VP, Global Customer Intelligence and Advanced Analytics at Coach

Parinaz Vahabzadeh
Vice President of Global Customer Intelligence and Advanced Analytics




Andy Walter, Vice President, Global Business Services, The Procter & Gamble Company

Andy Walter
Vice President of Global Business
Procter & Gamble

Walter leads the Delivery and Market Development Organization (MDO) Solutions for Procter & Gamble’s Global Business Services (GBS) organization, where he is responsible for transforming and executing the project delivery and business process services capability across P&G.



Scott Zucker SVP Merchandise Operations at Family Dollar

Scott T. Zucker
Senior Vice President of Merchandise Operations
Family Dollar Stores Inc.

Zucker is the Senior Vice President of Merchandise Operations at Family Dollar. He is responsible for driving the strategy and execution of merchandise initiatives, category management, merchandise planning, allocation/replenishment, and pricing. Prior to joining Family Dollar, Zucker was with BearingPoint Consulting, where he worked with a number of large retail organizations. After graduating from Davidson College, he started his retail career with Belk and later earned his MBA from the University of North Carolina at Charlotte.


Lori Bieda, Executive Lead, SAS

Lori C. Bieda
Executive Lead of Americas Customer Intelligence

A frequent industry speaker, writer, contributor and thought leader, Bieda is currently SAS’ Executive Lead for Customer Intelligence, consulting with companies across Canada, the US and Latin America on the strategic use of customer intelligence and integrated approaches to marketing management. As a marketing and analytics executive with 20 years of experience, she has helped Fortune 500 organizations evolve their marketing and analytics expertise.

Prior to joining SAS, Bieda was Vice President of Client Insights and Database Marketing at CIBC, where she was responsible for management of all direct marketing, enterprise analytics, measurement and market research across the bank.

January 12 - 15, 2014
Jacob K. Javits Convention Center
New York


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Amanda Thomas



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