About this paper
SAS partnered with Virginia Commonwealth University (VCU) School of Business to examine the current state of new product forecasting, and we compared it with a similar older study. Through the insights and experiences of business practitioners responsible for new product forecasts, we have a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.