About this paper
Many communications service providers (CSPs) have begun their digital transformations, but the big question remains – how can operators improve the overall customer experience and still increase revenue? To accomplish digital transformation and be truly customer focused, CSPs need to understand the customer journey. This white paper explains how CSPs can use analytics, machine learning and real-time data to understand and support customers.
- What it means to analyze a customer journey.
- Why customer experience analytics and machine learning are important.
- How data can improve customer journeys.
- What to do next.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.