About this paper
The multitude of forces affecting the relationship between demand and supply are set to expand their influence. Smart leaders will take advantage of the flood of digital data to better understand those forces to make more accurate and predictive supply chain decisions.
The analytics and information processing capabilities to do this are readily available. It’s time to focus on the associated skills and process changes. Organizations that have done this well – the ones that apply emerging best practices more accurately understand the effect of demand on the supply chain – are seeing revenue growth of up to 7 percent.