Pharmacist giving a patient a bottle of pills

Increase personalization of drug therapy and treatment

By scouring large numbers of patient records and tracking patients over time, RWE makes it practical to identify subsets of patients who can most benefit from a particular medicine due to their genetics, the particulars of their illness, environmental and other factors. Potential side-effects and contraindications can also be identified much more quickly.

This helps pharma companies and healthcare providers decide which members of a given population to target with a particular medicine, and makes it easier for insurers and other payers to justify the cost.