Customer Intelligence Resources




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Happy customers, higher profits start with customer intelligence.

SAS® Customer Intelligence enables you to manage interactions along the customer journey in a personalized and profitable way. Our solutions provide four areas of expertise that can help marketers in today's technology-focused world: strategy and operations, marketing analytics, multichannel engagement and the digital experience. And with the new SAS® Customer Intelligence 360, your marketing decisions will be infused with insights gleaned from customer-level digital data, for even more relevant experiences.

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What is Digital Marketing, and Why Does it Matter?

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Customer Journeys: How to be Ready when Customers Visit

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Mobility, Vulnerability and the State of Data Privacy

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SAS a Leader in The Forrester Wave: Customer Analytics

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It's Time for Marketers to Get Serious About Data

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Eliminating Missed Opportunities in the Customer Journey

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Being able to better understand how our customers use the website to enhance their shopping experience has enabled us to fine-tune our marketing efforts.
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Paul Grasso, Marketing Analytics Manager at Chico’s FAS Inc.

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