About this paper
Today's insurance organizations are focused on growing their customer base, attracting new policyholders while retaining those they already have. However, according to an exclusive UBM TechWeb survey of 280 Insurance & Technology readers, the majority of insurers are not yet effectively leveraging data, tools and technology to gain customer insight and carry out successful marketing campaigns, both key to achieving profitable organic growth. This paper discusses the results of that survey, examining how insurers are meeting today's customer-focused marketing challenges.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.