White Paper

Data and Analytics: The Blueprint of Service Design

About this paper

This paper summarizes a webcast that describes how Courtyard by Marriott redesigned the lobbies of their properties to be more stylish and functional. Analytics played a role during all phases of design by providing insight from focus groups, surveys and concept testing.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW^®.

First Name

Last Name

Email Address

Organization/Company

Job Title

Country/Region

Business Phone

Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

All personal information will be handled in accordance with the SAS Privacy Statement.