SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Retail Loyalty and the Consumer

Conlumino and SAS

About this paper

In today’s retail market, where organic growth is thin on the ground, securing the loyalty of existing customers has never been more important. Retailers must retain their best customers and attract new ones from rivals. Retailers are using loyalty cards more than ever in order to collect information from which they can glean valuable customer insights, as well as provide rewards that hopefully foster long-term loyalty. Retail Loyalty and the Consumer is a fascinating report that provides an excellent summary, including helpful statistics, on the state of loyalty programs, what consumers and retailers are thinking, and what seems to be working – and not.  

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
*
 
 
  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

All personal information will be handled in accordance with the SAS Privacy Statement.

 
 

Back to Top