Reimagine Marketing

Today and tomorrow. In times of prosperity and disruption.

Why choose SAS® for marketing?

Purpose-built, intelligent marketing.

No matter your level of marketing maturity, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing solutions from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.

What Analysts Are Saying


The Forrester Wave: Customer Analytics Technologies

The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules)

The Forrester Wave: Digital Decisioning Platforms

Gartner Magic Quadrant for Multichannel Marketing Hubs

The Forrester Wave: Real-Time Interaction Management

SAS is the only vendor to be a leader in every Forrester CCCM evaluation since our inaugural report in 2008. The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q2 2021 Forrester Research Inc., April 26, 2021

The SAS® Marketing Journey

Manage Data

Seamlessly enhance and extend customer data activation beyond a traditional customer data platform.


Accelerate, automate and streamline marketing planning activities for optimal accountability. 


Create personalized customer journeys that boost response rates and generate profitable leads.

Embed Analytics

Act faster with out-of-the-box insights driven by advanced AI and machine learning.

Extend Impact

Deliver a broader brand experience through other functions, suppliers, vendors or stakeholders.

Reimagining Marketing With SAS

SAS® Marketing Software

View All Products

The future of customer experience starts here.

Discover how consumers, brands and technology will evolve through 2030.




Reimagine Marketing Podcast Series

Explore the future of customer experience and personalization with our Reimagine Marketing podcast series, available on your preferred listening platform.



Trying to reach tomorrow's customers with yesterday's tactics?

Evaluate your digital marketing maturity to better understand the state of your customer analytics capabilities with this interactive assessment developed by SAS and Accenture.



Is a martech stack the answer to your marketing challenges?

Martech stacks are designed to make marketing easier, but not all of them are created equal.

Look Who's Reimagining Marketing With SAS®

Marketing Partner Ecosystem

SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.

Connect with SAS and see what we can do for you.

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