Infuse your marketing decisions with unprecedented customer insights. Customer-level digital data merged with traditional data sources yields a 360-degree customer view. Imbedded predictive marketing analytics engenders a deeper customer understanding. Engage with customers contextually across inbound and outbound channels. And craft compelling customer experiences tailored to each unique customer's journey.
Give marketers true predictive power.
An easy-to-use marketing interface backed by advanced analytic capabilities enables marketers and business analysts to quickly transform digital data into predictive, customer-focused insight. Use that insight to guide and shape real-time customer interactions, making contextual decisions that result in highly personalized, relevant offers your customers can’t resist.
Get a unified, thorough view of every customer.
Go beyond capturing page clicks to truly understanding individual customers' navigational behavior on websites and mobile apps. Easily combine online and offline customer data – on their past experiences with your company, recent behaviors and real-time actions – into a cohesive, 360-degree view. A better understanding of customer behavior translates into more successful offers and campaigns.
Create personalized interactions across every conceivable channel.
Every touch point throughout the customer journey is an opportunity to engage the customer. And every customer interaction is a brand experience. Craft compelling customer experiences tailored to wherever customers are in their journeys, and engage with them in exactly the right way at any point along that journey.
Gain real-time insights that get even better over time.
Predictive models give you a forward-looking view of your campaigns, enabling you to understand the most significant business drivers, forecast how drivers and business measures will perform in the future and run goal-seeking routines to determine optimal levels needed – even if you don’t have a statistician on staff. And everything you learn goes back into your models, so they get smarter and better over time.
SAS® 360 Plan
Keep all your marketing strategies aligned while enabling teams to act with speed and precision. Accelerate, automate and streamline planning, financial management, workflow and asset management. Collaborate and execute plans more efficiently and optimize marketing investments.
SAS® 360 Discover
Dynamically capture individual customer interactions. Transform them into customer-centric knowledge. Then combine that knowledge with insight from other channel views to better understand, model and effectively market to each and every customer.
SAS® 360 Engage
Take insights gleaned from SAS 360 Discover and other sources – including other SAS Customer Intelligence solutions. And use that insight to craft personalized, precisely targeted offers delivered to customers across digital channels, devices and points in time.