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March 15th
Crowne Plaza Hotel, Belgrade


Thursday, March 15th

09:00– 09:30
Registration & Coffee
09:30 – 09:35
Moderator: Vesna Damjanić
09:35– 09:40
Welcoming speech
Miloš Đurković, Director, SAS Adriatic Region
09:40 – 10:20
Keynote: The Renaissance of our Species
Neil Harbisson, Cyborg Artist
This talk will explore how taking an active part in our own biological evolution is no longer a theory, but an option. Becoming technology, instead of using or wearing technology, opens up the possibility of having additional organs and senses beyond the ones confined to our species. By merging ourselves with technology we can become the designers of our own body and perception; and we can increase our survival possibilities in earth and in outer space. Are we witnessing the renaissance of our species?
10:20-10:40New technologies - how is AI changing our worlds
Alex Kwiatkowski, Senior Industry Consultant, Global Banking Practise, SAS
10:40-11:00Coffee Break

Accelerating Your Path to Value with an Open Analytics Platform
James Ochiai-Brown, Principal Business Solutions Manager, SAS

Organizations, across all industries, understand that advanced an
Despite many investments, both in innovative and legacy environments, Analytics projects are stuck in the discovery or maintenance phase and seldom deliver the desired business value. Furthermore, Business Lines struggle to process analytics insight in a timely manner and the Data and Analytics infrastructure is often inefficient and costly.
To cope with the high business demand for valuable insights, the lack of time and resources from Analytics practitioners and the need for IT to get a platform they can trust and share, SAS offers an open and industrial platform to “put analytics into action”. The SAS platform is best suited to deliver enterprise analytics across the organization and support the complete lifecycle from discovery to build and deployment to production in a diverse business context. During this presentation, we will highlight the challenges and show you how an Enterprise Analytics Platform will deliver measurable business value. 

Paradise Found with Machine Learning: Find Your Best City to live
Aleksander Pivk, CEA Analytics Practise Lead, SAS

Have you found a paradise for your dreams and ideas? Which country in the world is best for life and work? SAS knows the answer. It results from a huge amount of data. We looked at them, analyzed them thoroughly, involved Machine Learning and SAS tools, and got the result. We will be happy to share with you. Come and see the SAS presentation.
11:35-12:20Panel Discussion – Innovate with Analytics | Hype or reality? 
Moderator: Zoran Stanojević

Petr Ptačnik, Moneta Money Bank, Czech Republic

Petr will share the true story of a fair comparison of SAS Enterprise Miner and R on two different predictive modeling tasks in Moneta Money Bank. Which tool performed better? Which was easier to implement? What other learnings did they gain? And which approach did they choose finally?
13:50-14:10Omnichannel Marketing
Thomas Schierer , Customer Intelligence  & Analytics, Erste Bank Austria

Real Time Contextual Marketing
Jakov Božić, Customer Intelligence Practice Lead, SAS CEA
Rosanda Milatović Skorić, Senior Business Solutions Manager, SAS CEA

Context is king. Real-time is the right time. Now more than ever, Marketing, Sales and Service need to establish the real-time context of their customers in order to be more effective in gaining business outcomes while securing exceptional customer experience. See how SAS Streaming Analytics powers SAS Customer Intelligence to help our clients understand and serve their customers better on their neverending omni-channel journeys.
14:35-14:50Coffee break
Data as the Foundation for the Future 
Innovation is the force that gives us the ability to improve our lives and the way we work. Game-changing innovation is driven by data. Because powerful insights are hidden in the exabytes of data, humanity produces every day. Through analytics we reveal those insights and achieve more accurate forecasts, increased operational efficiency and a better customer experience. We make smarter decisions that lead to breakthroughs: The Internet of Things or Artificial Intelligence have been made possible by the increasingly sophisticated use of data and analytics.However, applying innovation to real life in your organization often enough proofs to be a challenge. You need new and more insights from your data, faster results or better-integrated processes? You are you looking for your business case for artificial intelligence? You are struggling with your supply chain, with GDPR and data governance or trying to understand your customers’ behavior?

From Data Governance to Data Quality
Dragana Dešić, Head of Data Governance, UniCredit Bank Serbia

During this presentation Dragana Dešić, Head of Data Governance at UniCredit Bank Serbia, will explain reasons for establishing Data Governance, from inception to future plans and share challenges they faced along the road, as well benefits gained.

Panel Discussion  | Data Governance Strategy
Moderator: Zoran Stanojević
16:10-16:25Guest speaker
Rambo Amadeus
16:25-16:30Closing Remarks
Moderator: Vesna Damjanić