Brad Hathaway
SAS Regional Head of Data Management

Brad Hathaway guides SAS’s Central Eastern Europe region for the Data Management initiative including Data Governance, Data Integration, Data Quality, Data Federation and Event Stream Processing. With a 25 year background in consulting, sales and technical presales, he brings a complete picture to the table for SAS customers addressing Data Management topics for a variety of business needs such as Data Protection, Risk Management, Regulatory reporting, Customer retention and Marketing campaigns. He is currently fascinated with Data Governance and the application of real-time streaming technologies to our customers systems and data.
Brad holds a B.S. in Information Systems with a Computer Science concentration from Carnegie Mellon University and is an avid basketball player and mountain biker.
Twitter: @BradDataMgmt

Aleksander Pivk
Analytics and Information Management Leader, SAS Adriatic Region

Aleksander deals with solving different business problems using advanced analytical approaches, primarily in banking, telecommunications and retail industries. His main fields of work are analytical CRM (Customer Relationship Management), credit risk modelling, social networks, text analytics, forecasting, optimization, and fraud. He has gained practical experience through many client implementations being responsible for vision creation, project management, business and technical consulting, coaching and knowledge transfer – always with the aim of creating value and improving measurable results. Dr. Pivk joined SAS in 2006, immediately completing his doctoral studies emphasizing on knowledge discovery and extraction from text. He is also a researcher at the Department of Intelligent Systems, Jožef Stefan Institute, Ljubljana, and a member of the ECCAI (European Coordinating Committee for Artificial Intelligence) and SLAIS (Slovenian Artificial Intelligence Society).

Bor Novak
Senior Consultant, SAS Adriatic Region

Bor Novak has been working for SAS from 2004. In his years of experience he has been involved in numerous data integration, data quality, Big data, IT architecture and DWH projects in the Adriatic region. His current interest is revolving around Big Data topics - like Hadoop, Data Quality in Hadoop and Data management for Big Data. His current position is Data Management Expert Consultant that is working with clients to create vision and consult them to design a solution that meets their needs. He strongly believes that Big data reality is already here and with it came a new Digital era in which the most important thing is how fast and how reliable you can capitalize your data.
Bor was a student of University for computer science in Ljubljana.

Zuzana Kohútová
Legal Counsel for CEE region

Zuzana Kohútová works as an in-house Legal Counsel for CEE region and is based at SAS' Prague office. Among another, her tasks include supporting internal compliance with rules on personal data protection under the local laws. Zuzana has a deep interest in topics on the border between law and technology and enjoys sharing interdisciplinary know–how. Before joining SAS, she practiced law at an international law firm where she took part in advising multinational companies providing telecommunication, cloud computing, data analytics and IoT services, focusing on regulatory and contractual issues relating to protection of personal data and privacy.

Alessio Crastolla
Account Manager, SAS Italy

Alessio Crastolla started his SAS career as a member of the 2016 Global Sales Academy held at the SAS global HQ in Cary, North Carolina (US). Afterwards, he joined the Italian Government team in the Rome office. With a background in Political Science (B.S. in International Relations) and a Master’s degree in Public Administration Summa Cum Laude, he developed an interest in big data and analytics and especially how the public administration interacts with data. In his free time, he enjoys hiking and traveling.

Olivier Penel
Data Management Business Director, SAS

Olivier Penel leads the Data Management offering at SAS Institute in EMEA.
More than 15 years in the consulting industry have created many opportunities for Olivier Penel to witness and contribute to both the beautiful and the ugly when it comes to managing data. From this experience across various industries, he developed a comprehensive set of data management best practices, and naturally became a Data Governance evangelist.
The increasing pressure from data-focused regulations (GDPR, BCBS239, IFRS9, IDMP…), the complexification of data environments (NoSQL, Hadoop, streaming data…), and the multiplication of analytical use cases (IoT, data monetisation…), mean that Olivier Penel is always on his toes and never bored!

Vincent Rejany
DM Pre Sales Manager, SAS EMEA 

Vincent is responsible for overseeing pre sales activities in EMEA for SAS Data Management solutions. For 3 years he has been leading business development and sales opportunities towards data governance, master data management and data quality. He participated and lead to several data management projects in many industries like pharma, retail and manufacturing. Before joining SAS Institute, Vincent was in charge of product strategy and go to market activities for one leading software vendor in the Life Sciences market.