Turns unstructured content into business insights

SAS® Enterprise Content Categorization identifies, extracts context-sensitive data

As Germany's top provider of business information and debt-collection services, Creditreform relies on advanced text analytics from SAS to glean valuable data from unstructured content. Via its online database, Creditreform makes more than 24 million credit reports from 26 European countries and China available around the clock.


SAS is easy to use and easily adapted to individual needs within Creditreform

Rainer Fetscher
Head of Information Requirements Management at Creditreform

The challenge

Creditreform required a simple solution to handle commercial registers. These databases house official business names, categories and information sometimes portray extremely complex situations – company relocations, mergers, de-mergers or multistage insolvency proceedings. Such unstructured information cannot be processed with conventional analytical methods.

The solution

SAS Enterprise Content Categorization uses advanced text analysis to identify valuable, individual pieces of information from these complex situations, and then links them to existing data. Using this, Creditreform unearthed critical information buried in ambiguous text content. More than 800 Creditreform analysts plan to use SAS to extract context-sensitive, interlinked information from large quantities of text, transforming it into usable information.

"SAS is easy to use and easily adapted to individual needs within Creditreform," said Rainer Fetscher, Head of Information Requirements Management at Creditreform. "Employees in over 130 locations can benefit from the speed of the new SAS solution."

This is Creditreform's second investment in SAS® Business Analytics. For analyzing structured company data, the company began using SAS Visual Analytics in early 2013. SAS' high-performance solution helps Creditreform analysts quickly detect relationships within high data volumes and present results in easy-to-read graphics. SAS Visual Analytics simplifies the process, so every Creditreform employee can use the software without training.

The result

Using SAS Enterprise Content Categorization, Creditreform can customize and streamline corporate registers to make them available and easy to access companywide.


Creditreform required an easier to use solution to manage large amounts of data in corporate registers.


SAS® Enterprise Content Categorization


The flexibility and customization of SAS Enterprise Content Categorization enabled Creditreform to organize their corporate registers and make them readily available companywide.

The results illustrated in this article are specific to the particular situations, business models, data input, and computing environments described herein. Each SAS customer’s experience is unique based on business and technical variables and all statements must be considered non-typical. Actual savings, results, and performance characteristics will vary depending on individual customer configurations and conditions. SAS does not guarantee or represent that every customer will achieve similar results. The only warranties for SAS products and services are those that are set forth in the express warranty statements in the written agreement for such products and services. Nothing herein should be construed as constituting an additional warranty. Customers have shared their successes with SAS as part of an agreed-upon contractual exchange or project success summarization following a successful implementation of SAS software. Brand and product names are trademarks of their respective companies.