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Conclusions Paper

Why Marketers Need Data Visualization

About this paper

There’s a lot of customer data out there. And a lot of pressure to make the best marketing decisions. But how can you make decisions when your data is scattered in numerous systems and hidden in other departments? How do you know – with certainty – that your marketing offer is even relevant?

That’s where data visualization comes in. You get big-picture insights about your customer with sophisticated, super-fast analysis.

This article helps explain why data visualization is so important and beneficial for marketers. More specifically, you’ll read how you can create a data-driven marketing organization to:

  • Get the right message to the right customer.
  • Drive revenue growth.
  • Manage marketing performance to do more – better – with less time.
  • And more.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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 Time constraints
 Lack of knowledge

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