About this e-book
Meet marketing leaders from Comerica, Lenovo, RCI, SAS and Visa – and learn how they’re creating a new marketing culture that adds value through data and analytics. You’ll get practical accounts of how these companies are modernizing with marketing analytics, expanding the boundaries of digital marketing and redefining marketing strategies.
Download now to get best practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.