About this paper
At a time when technology is woven into just about every aspect of our lives, your organization has probably gotten really good at collecting customer behavioral and feedback data. But how effective is your plan for putting that data into action? In this Aberdeen report, you’ll learn why personalization is critical for today’s marketers and the steps you can take to successfully incorporate analytics into a customer experience management program to deliver personalized, timely and consistent messages throughout the customer journey.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.