Become a Partner

SAS® Alliance Overview


The SAS Alliance is a network of strategic partnerships that creates new avenues for delivering and implementing SAS solutions. Together, we align our go-to-market initiatives and center those activities around solving our collective customers' most critical business challenges.

SAS has continued to strengthen our portfolio and grow our customer base while increasing our focus on alliances. Partnering is paying off for all of us. We have jointly delivered countless solutions to the complex issues our customers face.

Jim Goodnight

Program Categories

Technology Program

Technology program members drive targeted lead-generation programs to support our joint revenue initiatives and offer a variety of services to joint and potential customers. These services include: system sizing, configuration options, benchmarking, system optimization and performance testing.

Reseller Program

This program provides customers with access to SAS software through indirect channels, allowing customers to work with their vendor of choice to acquire a complete solution. Services provided by resellers include: consulting, positioning and reselling SAS software, implementation, education and maintenance. Resellers also provide SAS access to new markets, industries and customer segments where SAS does not operate directly.

Consulting Program

This program works to establish and grow targeted SAS solution practices with other leading business organizations around the world. Members provide project management, training, business process redesign, proof-of-concept implementations and systems integration to deliver powerful and repeatable solutions built with SAS applications and software.

Ambassador Program

The goal of this program is to develop more formal relationships with individuals, companies or organizations that are thought leaders within their industries. Members are sought for their experience and insight into industry business challenges and how best to apply SAS technology to address those challenges.

Application Program

This program is designed to encourage and promote the integration of strategic SAS technologies and applications into third-party software to extend the coverage of SAS in specific market segments and provides customers with world-class intelligence solutions. Select application and software vendors provide superior technology and software that can be integrated into SAS to provide customers with comprehensive, high-quality solutions and assures extensive quality testing and validation.

Loyalty Partner Program

This program acknowledges and supports individuals who are recognized experts in their fields and have a long-term relationship with SAS. Loyalty Partners have consistently attended and supported SAS-sponsored events such as SAS Global Forum, SAS regional users groups and The Premier Business Leadership Series. Loyalty Partners have committed significant time, resources and expertise to provide SAS customers the highest-quality services and support. This program is offered by invitation only. If you are interested in learning more about the Loyalty Partner Program, please contact your alliance manager or

Program Levels

All members of the SAS Alliance meet the same high standards for market knowledge, vision, integrity and customer satisfaction that SAS sets for itself.  The SAS Alliance also allows for different partnering levels with accompanying benefits and responsibilities based on company size and level of partner commitment.


Platinum Level

Platinum members are global companies that have products or services that provide major strategic and critical advantages to SAS software and solutions. Platinum members and SAS make substantial investments in the relationship in order to build solutions-targeted SAS practices. SAS engages Platinum members early in the development process to ensure the smoothest integration possible. Additionally, SAS dedicates a worldwide relationship manager and team to develop and deploy a strategic business plan with Platinum members.

Gold Level

Gold members are regional in their market reach and are typically smaller in revenues and resources than Platinum members. Gold members work to support and deliver SAS technology. Account management is implemented  by the SAS regional or country business relationship manager. Gold members have program support from our worldwide organization, which works with local SAS contacts to develop and implement a joint business plan and strategy.

Silver Level

Silver members work to support and deliver SAS technology. They receive field support from SAS regions, countries or districts. SAS provides program support and infrastructure via avenues such as partner summit meetings and Web support. These members are charged a program participation fee in return for the support and infrastructure they receive from SAS.

Affiliate Level

Affiliates are individual consultants, consulting organizations or single-practice teams within a large firm who are willing to continuously update their SAS skills and knowledge. Through the SAS Alliance, SAS provides program management with additional infrastructure (e.g., Web) support to SAS affiliates.

Application Process

Thank you for your interest in the SAS Alliance, which provides the framework for developing partner relationships between SAS and select organizations. SAS maintains a wide variety of partner relationships, but the common thread is proven expertise in the industry and in SAS software. Our partners range in size from small firms with exceptional SAS software implementation capabilities to global organizations that can provide enterprise SAS software solutions. Better service to our customers is the primary objective of these alliances.

At SAS we've built an outstanding reputation for providing and supporting quality software applications and solutions. The alliance application process helps us ensure that partner organizations meet our high expectations and standards. All applications undergo rigorous review to ensure that joint customers receive outstanding technology and customized solutions from SAS partners.


  • Complete the SAS Alliance application.
  • Provide references from SAS customers.
  • Have dedicated consultants with SAS software expertise.
  • Demonstrate a commitment to maintain and develop SAS software implementation skills and expertise.
  • Describe goals of the partnership and anticipated measurable results.

For detailed information concerning SAS Alliance requirements and benefits, please review the SAS Alliance Program Guide (PDF).

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