SAS Appoints New Managing Director for Singapore

 

Singapore, 27 October 2021 – SAS, the leader in analytics software and services, has announced the appointment of Lim Hsin Yin as their new Managing Director for Singapore.

In her new role, Hsin Yin will lead the Singapore team to expand the SAS market presence in the country. She will be responsible for driving the growth of SAS’s business in Singapore, with a focus on accelerating customer adoption of AI and predictive analytics through partnerships and alliances.

“Analytics is increasingly seen as an essential business need that can help organisations build business resilience and enhance their competitive edge in this post-pandemic age. From combating the multifaceted challenges of fraud to bringing new insights in customer intelligence, to improving risk and compliance management, we see growth opportunities for businesses across all sectors as they embrace digital transformation,” said Hsin Yin.

“I am also looking forward to continuing our efforts in developing analytics talent in Singapore through our partnerships and certification efforts, in empowering students and kickstarting the careers of data analytics professionals,” she added.

Hsin Yin will report to Remco den Heijer, ASEAN Vice President at SAS. He said “We are delighted to have Hsin Yin join us in this crucially important role. She brings exceptional experience in cloud and financial services as well as overall leadership strengths across the technology sectors.”

Hsin Yin has enjoyed many years of experience leading some of the biggest global technology companies at both regional and country level. Prior to joining SAS Hsin Yin was with Dell Technologies as the Director of Cloud & Data Storage Solutions for Singapore and Malaysia. Before Dell, she served as the Managing Director for Avaya Singapore and had previously also held leadership positions at IBM in software and financial services.

Hsin Yin is passionate about promoting diversity and coaching and developing female leaders of the future. She was the lead for MentorConnect Program, a cross company group mentorship programme aimed at developing the next generation of female talent at Dell Singapore. 

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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