More businesses in Singapore embracing analytics tools to visualize trends

Companies are leveraging analytics to visualize and streamline operations, improve customer service, and strengthen their risk management strategies

Businesses in Singapore are seeing the benefits of analytics to provide insights to business processes. According to Gartner, more than 75 percent of companies globally are investing or planning to invest big data in the next two years. In 2015, SAS saw an increased adoption in analytics solutions across various industries – a clear indication that Singaporean businesses are also recognizing the value of analytics in driving business outcomes.

"We've seen an uptake in the adoption of analytics solutions by companies spanning across several verticals, including retail, transport and hospitality. We also see more non-technical employees embracing analytics, and this is largely driven by tools like SAS Visual Analytics, which has interactive, self-serving capabilities to allow anyone to explore and discover insights on their own," said Francis Fong, Managing Director, SAS.

Regardless of the size of an organization, its data or the complexity of its services, businesses are now able to take charge of its data quickly and easily. SAS Visual Analytics, uses an interactive interface that works to identify relationships, explore options and uncover hidden opportunities, allowing businesses to make precise decisions faster than ever before.

Key customer wins in 2015:

  • Club 21, a global luxury retail company, was looking to get more holistic sales performance across the store and understand their customers better. With SAS Visual Analytics, they were able to discover insights that they had never noticed before. This led to the retail brand integrating their point-of-sale and membership data to gain traction and compete better with a more holistic picture of sales patterns and member performances and habits.

  • SMRT, Singapore’s pioneer transport operator, faced the challenge of obtaining data from various internal business units within the organization when they built the Information Fusion Centre in 2013. Visual analytics provided a platform on which the company would be able to provide an overview of all the data sets available, while allowing the individual business units to track their KPIs and performances.

    Henry Cheng, Head of Information Fusion Centre at SMRT, said, "We required a tool that would allow us to have a single overview across the entire business to guide our decision making, and SAS Visual Analytics was able to deliver on that. The solution's easy-to-use, self-service environment has allowed us run data models across different business units to gain useful insights."

  • Far East Hospitality, Singapore's largest hotels and serviced residences operator, tapped on SAS to help them consolidate and analyse information in a single source. The availability of decision trees and path analyses, in particular, helped Far East Hospitality develop a better data view and make more informed decisions, improving their tracking of flight details and finance data, and strengthening their risk management strategies. Taking into account the higher proportion of nontechnical experts compared to data experts in a typical organization, solutions like SAS Visual Analytics enabled employees to easily grasp the basics on data analytics, with its easy deployment and user friendly interface.

About SAS Visual Analytics

SAS Visual Analytics is a complete platform for analytics visualisation, enabling companies to identify patterns and relationships in data that weren’t initially evident. Interactive, self-service BI and reporting capabilities are combined with out-of-the-box advanced analytics so everyone can discover insights from any size and type of data, including text. Sophisticated analytics like decision trees, network diagrams, on-the-fly forecasting, goal seeking and scenario analysis, path analysis and text sentiment analysis are complemented by user-friendly features, such as autocharting, "what does it mean" pop-ups and drag-and-drop capabilities. The result is data visualization software that supports BI reporting and dashboards, plus data exploration and analytics – delivered through a single interface.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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