Up Close & Personal with Dr. Kelly McGuire

12 April 2016 | 0900 - 1200 (Lunch Provided) | The Fullerton Bay Hotel

Register early as there are only 15 seats available

Dr. McGuire is the author of the book "Hotel Pricing in a Social World", and the forthcoming "The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos". An analytics evangelist, she helps hospitality and gaming businesses realize the value from big data and advanced analytics initiatives to build a culture of fact based decision making.

She is currently Vice President, Advanced Analytics at Wyndham Destination Network where she leads a team of scientists and developers that build custom analytical solutions for Wyndham's vacation rental business, as well as RCI's exchange market.

Prior to joining Wyndham, she lead SAS's Hospitality and Travel Global practice, where she set the strategic direction for hospitality and travel analytics for SAS. Dr. McGuire holds a MMH and a PhD from the Cornell School of Hospitality Administration.


09:00am : Responsible use of big data in hospitality
                  Is big data really such a big deal?

09:30am : Competition for the consumer
                 Is personalization the answer and achievable?

10:00am : Tea break       

10:20am : Building a strategic analytic culture in hospitality
                 How to bring analytics into the DNA of your department?

11:00am : Leveraging on technology to facilitate and building the
                 culture of fact based decision making

11:30am : Key Takeaways followed by Lunch


Have a SAS profile? To complete this form automatically Sign In



Please contact us at marketing.sgp@sas.com