SAS | The Power to Know

SAS Bites | August 2014

90% of all unstructured content forms the bulk of organisational data. Are you taking full advantage of it? Learn about the importance of text analytics in interpreting unstructured data and how text analytics has been used across industries.

We will also reveal the three-step process you can begin doing today to achieve analytical success and sustain Analytics ROI for years to come.

Join us for SAS Bites. Reserve your seat now.



Opening Address


Speaker: Vivienne Tan, SAS User Group ExCo Vice Chairperson & Vice President, Kiwanis Singapore


Text Analytics: Decoding 90% Unstructured Data

Swapna will speak on the importance of text analytics in interpreting unstructured data and share examples of the use of text analytics across industries.

Speaker: Swapna Gottipati, Assistant Professor of Information Systems (Education),
Singapore Management University


Three Steps to Sustainable Analytical Success

Sustaining ROI from Analytics is not as elusive as you think. Neumann will reveal three steps to create repeatable, effective and efficient process in delivering Analytical insights and success.

Speaker: Neumann Chew, Principal for Analytics, SAS


Tips & Techniques from SAS

Gerrard will share some tips and tricks on SAS programming and scripting.

Speaker: Gerrard Ho, Senior Technical Consultant, SAS


SingPost Marketing Lab

Lawrence will illustrate how the Marketing Lab empowers marketers to build closer relationships with customers. You will be able to cleanse data, extract insights, segment customers and run a
multi-channel campaign in a breeze!

Speaker: Lawrence Han, Director, Data Business, SingPost


Networking & Refreshments

Event Details

Date & Time
1 August 2014, Friday
4.00PM - 6.00PM 
(Light Snacks Provided)

Level 5 Theatrette
Singapore Post Centre
10 Eunos Road 8, S(408600)

Nearest MRT: Paya Lebar
Click here to view map

Registration Form

This event is no longer available for registration.


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