SAS | The Power to Know

SAS Bites | August 2014

90% of all unstructured content forms the bulk of organisational data. Are you taking full advantage of it? Learn about the importance of text analytics in interpreting unstructured data and how text analytics has been used across industries.

We will also reveal the three-step process you can begin doing today to achieve analytical success and sustain Analytics ROI for years to come.

Join us for SAS Bites. Reserve your seat now.

Agenda

4:00pm: 

Opening Address

 

Speaker: Vivienne Tan, SAS User Group ExCo Vice Chairperson & Vice President, Kiwanis Singapore

4:10pm:

Text Analytics: Decoding 90% Unstructured Data


Swapna will speak on the importance of text analytics in interpreting unstructured data and share examples of the use of text analytics across industries.

Speaker: Swapna Gottipati, Assistant Professor of Information Systems (Education),
Singapore Management University

4:30pm: 

Three Steps to Sustainable Analytical Success



Sustaining ROI from Analytics is not as elusive as you think. Neumann will reveal three steps to create repeatable, effective and efficient process in delivering Analytical insights and success.


Speaker: Neumann Chew, Principal for Analytics, SAS

4:50pm:

Tips & Techniques from SAS



Gerrard will share some tips and tricks on SAS programming and scripting.

Speaker: Gerrard Ho, Senior Technical Consultant, SAS

5:00pm:

SingPost Marketing Lab



Lawrence will illustrate how the Marketing Lab empowers marketers to build closer relationships with customers. You will be able to cleanse data, extract insights, segment customers and run a
multi-channel campaign in a breeze!

Speaker: Lawrence Han, Director, Data Business, SingPost

5:30pm:

Networking & Refreshments


Event Details

Date & Time
1 August 2014, Friday
4.00PM - 6.00PM 
(Light Snacks Provided)

Venue
Level 5 Theatrette
Singapore Post Centre
10 Eunos Road 8, S(408600)

Nearest MRT: Paya Lebar
Click here to view map

Registration Form

This event is no longer available for registration.

 
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