About this paper
As the online advertising industry continues to grow and change, companies that adopt strategies and technology to make information accessible, insightful and usable will prosper. This white paper discusses how adopting a system that can make data universally available and useful will guarantee flexibility, speed, precision and the ability to expand. And that, in turn, will guarantee success for online publishers who employ advertising intelligence.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.