About this paper
As technology evolves at lightning speed, the bar keeps getting higher. Customers want complete, end-to-end experiences that are seamless across all devices, and mobile is a huge part of this picture. Can marketers move fast enough to meet customer demands? In this paper, the CMO Council shares results from a series of one-on-one interviews with top marketing leaders who are taking bold steps into mobile engagement in an effort to meet and exceed their customers’ expectations for a more connected, relevant and always-on experience. Hear from marketers at Cisco Systems, Dell, The Home Depot, Marriott International, Trip Advisor and more on their challenges, strategies and successes with mobile.