How machine learning provides more relevant customer offers
"Nobody will ever complain when you give them too much value." – Daniel Newman
In this video, Newman explains that marketers can take advantage of machine learning techniques to identify the crucial data in real-time to respond with speed and relevance to customer need in our "Age of Immediacy."
Free white paper
In Digital Intelligence: The Heart of Successful Digital Transformation, Daniel Newman, Futurum founding partner and principal analyst, shows marketers how continue their digital transformation and enhance their digital intelligence platforms with techniques such as machine learning.
Download now
Recommended reading
-
Research
Nerd in the herd: protecting elephants with data scienceA passionate SAS data scientist uses machine learning to detect tuberculosis in elephants. Find out how her research can help prevent the spread of the disease.
-
Article
Student lands dream job with help from SASA strong partnership between the University of Alabama and SAS put Cameron Jagoe on a path that led to his dream job with US Bank.
-
Article
Customer journeys: How to be ready when customers visitAnalytics makes customer journeys better. By gathering insights from detailed and diverse data sources, you'll have the right offer at just the right time.
-
Article
Improving customer experience with digital marketingAdvanced analytics can help bankers predict customer behavior and deliver personalized offers to customers just at the moment they're most open to receiving them.
Ready to subscribe to Insights now?
Subscribe to Insights newsletter