White Paper

The Translation Layer: The role of Analytic Talent

Increasing the business impact of customer insights and analytics

About this paper

The Translation Layer is the first of a three-paper series titled Increasing the Business Impact of Customer Insights and Analytics. The translation layer is defined as the role that analytical people play, or ought to play, within organizations to bridge the gap between information and powerful business applications. This paper illustrates why the analytics community must evolve to increase the impact they have on the organizations where they work.

About SAS

SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW^®.

First Name

Last Name

Email Address

Organization/Company

Job Title

Country/Region

Business Phone

Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

All personal information will be handled in accordance with the SAS Privacy Statement.