Tatts bets on SAS® to Win 

Customer Intelligence to transform business model for aggressive growth

Brisbane-based Tatts Group Limited (ASX TTS) will implement a multi-channel marketing campaign management solution from SAS to support a major transformation of its business model and operations. SAS is a leader in customer intelligence and business analytics software and was chosen following a rigorous competitive tender process.

As Australia's largest Lotteries and Wagering Group, Tatts is focused on aggressively driving its online channels whilst maintaining its extensive traditional retailing network. This includes taking advantage of new technologies to attract greater numbers of mobile users and increased traffic to its websites.

The transformational program was initiated by CEO and managing director Robbie Cooke who said the new business model would consolidate Tatts' understanding of both its online customers and the 'bricks and mortar' side of the business for a better view of the overall market and its potential.

He added, "This deployment will enable a deeper understanding of customer behaviours which will, in turn, lead to more meaningful customer engagement and interaction, and a streamlined go-to-market model across multiple channels. All of which adds up to competitive advantage and business gain".

In addition, Tatts' key drivers of the initiative were given as – increasing marketing campaign frequency; further efficiencies through automating current manual processes; and the improved personalisation of approaches to customers. A longer term objective is to expand into international markets and SAS believes adoption of its Customer Intelligence solution will assist the required international accreditation.

David Bowie, managing director of SAS Australia and New Zealand, said, "Competition grows stronger by the day in every line of business and those companies which most effectively engage with customers and analyse customer interactions for improved insights will always be leaders in their field. Tatts Group is one such leader and we are delighted to have them join our customer community."

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.


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