How machine learning provides more relevant customer offers
"Nobody will ever complain when you give them too much value." – Daniel Newman
In this video, Newman explains that marketers can take advantage of machine learning techniques to identify the crucial data in real-time to respond with speed and relevance to customer need in our "Age of Immediacy."
Free white paper
In Digital Intelligence: The Heart of Successful Digital Transformation, Daniel Newman, Futurum founding partner and principal analyst, shows marketers how continue their digital transformation and enhance their digital intelligence platforms with techniques such as machine learning.
Download now
Recommended reading
-
Article
Analytics: A must-have tool for leading the fight on prescription and illicit drug addictionStates and MFCUs now have the analytics tools they need to change the trajectory of the opioid crisis by analyzing data and predicting trouble spots – whether in patients, prescribers, distributors or manufacturers. The OIG Toolkit with free SAS® programming code makes that possible.
-
Article
The marketer's dream: Harmonic convergenceCustomer journey maps, strong internal partners and clear strategies for change can help marketers align organizational efforts to foster peace and harmony.
-
Article
Marketing measurement do's and don'tsHow can marketers capture the C-suite's attention? Draw a clear line between marketing activities and results.
-
Marketing to mobile and social customersGS Home Shopping manages the entire purchasing journey to understand the customer experience and respond immediately to changes in customer behavior trends.
Ready to subscribe to Insights now?
Subscribe to Insights newsletter