An Exclusive Workshop

Know Your Customers
In 15 Seconds

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As a retail organization, you are operating in a very competitive market. Multiple competitors emerge, and customer demand is getting more complex. And that’s not enough yet! The digital disruption makes it harder with the whole shift to web, mobile and social.

Given this, your business should be knowledgeable of an effective response to the industry changes to gain a competitive advantage. There should be a change of mindset from a supply-centric view to a more demand-driven approach. Sensing and shaping demand will give you the upper hand in an ever-changing customer trend. This would mean improving price, boosting merchandise, and personalizing promos. To be effective, it is important that you know your customers better.

We invite you to an exclusive free workshop on June 30, 2016, where you can learn how to leverage on analytics and see patterns of your customers’ behavior, and be able to make relevant marketing decisions for more personalized offers.

What can you expect?

  • Discover and experience SAS Visual Analytics – a ground-breaking tool that lets you dig customer insights from your data, forecast demand and follow financial trends that would improve your operations
  • Hear about case studies on real applications of the Visual Analytics tool in other businesses such as SM-MCI, also known as SM Advantage, an affiliate of the SM Retail Group which operates one of the largest customer loyalty program in the Philippines
  • Have a one-on-one session with experts on how to apply analytics to your company’s current business needs and interests

Who should attend?

This exclusive workshop is ideal for business users – technical or not, and decision makers who want to witness first-hand the strength of analytical visualization.


01:00 – 01:30 PM
01:30 – 02:30 PMWelcome Remarks & Overview
02:30 – 03:30 PMHands-On Workshop & 1:1 Consultations
03:30 – 04:00 PMBreak
04:00 – 05:00 PM   Hands-On Workshop & 1:1 Consultations


Event Details

Date: June 30, 2016 (Thursday)

Time: 1:00 PM to 5:00 PM

Venue: SAS Training Office – 9th Flr. BDO Equitable Tower, 8751 Paseo de Roxas, Makati City


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