About this paper
The explosion of information over the last decade has empowered organizations to become data-driven. What was once the exclusive domain of the quant jock has now become the norm. But if big data has gone mainstream, how can businesses today carve out meaningful competitive differentiation through the use of information? This white paper by the Winterberry Group in partnership with IAB addresses that question, synthesizing feedback from an executive-level panel to help map where – and how – data is positioned to drive both differentiation and real-world performance.