The very notion of ‘television’ as we know it is on the way out. Generations Y and Z are forcing 20th century mindsets to rethink how they operate; with subscription video on-demand services such as Netflix showing no sign of slowing down. So where does this leave Australia’s media and entertainment industry?
This paper discusses the ongoing challenges facing the media and entertainment industry in Australia and the ways in which technology - particularly analytics - will play a key role in surviving the future.
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