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The Analytics Arms Race: May the Best Insights Win

Retail and Consumer Goods Analytics Study

About this paper

Industry leaders CGT and RIS have joined forces for this annual check on the analytics maturity level in CPG and retail. This report examines how the industry has matured to embrace more sophisticated, practical and accurate analytics capabilities. And the pace at which brands are doing so. Explore this year’s report to understand today’s top challenges, and to benchmark your own progress against the industry as a whole.

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