Lin Ding, Loyalty NZ
Lin is an analyst at Loyalty NZ Lab360 who has a passion for delivering value from data. He has been working with data for over 10 years; first pursuing the truth in the world of statistics for 5 years, and then building solutions and answering questions with data and technology in a business context. His current role at Lab360 puts him on top of the billions of rows of FMCG transaction data and his focus is turning this into business value. He has built probabilistic models to characterize customer repeat transaction patterns, worked for Auckland Transport to analyze their on-street and off-street parking pricing strategy and uncovered the secret sauce hidden in the email subject line that drives people’s interest.