Hear from organisations that have unlocked their data and use data and analytics as the intelligent fuel on their communication engines:
Targeted campaigns and improved customer service achieved annual growth of 80,000 to 100,000 incremental accounts more than what Scotiabank would gain by simply waiting for customers to come through the door.
Using SAS to deliver a service-led next best offers program in call centres, branches and online has delivered $22 million to Westpac’s bottom line.
Learn how SAS® Customer Intelligence can help you master the
customer journey to achieve a winning edge.
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Integrated touch points. More intimate customer relationships.
Every customer journey is unique. And every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Only SAS unites best-in-class marketing solutions, award-winning data management and the world's best analytics to get you in sync with each customer's journey – no matter how fragmented. For a clear competitive advantage, and a bigger, better ROI.