Gartner's first report in this category positions SAS in highest position for ability to execute for multichannel marketing hubs.
With SAS® Customer Intelligence 360, marketers use analytics to optimize every phase of the customer journey. It's a solution that's modernizing the way businesses connect with customers – and for the first year that Gartner has reported on this category, SAS was named a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs.
"When your customer can be anywhere in the world as they’re interacting with your brand from mobile, social and brick-and-mortar retail simultaneously, creating a seamless experience for that customer is a challenge for many marketers," said Michele Eggers, Senior Director of Customer Intelligence for SAS.
"Customer journey mapping allows marketers to anticipate a customer’s needs across channels and then take advantage of opportunities to enhance the customer experience – and maximize profitability," said Eggers. "SAS Customer Intelligence helps organizations navigate the complexities of the customer journey with analytically derived insights every step of the way."
SAS Customer Intelligence 360 enables users to plan, analyze, manage and track customer behavior with a single 360-degree view of the customer.