SAS | The Power to Know

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To view the on demand webinar, Customer Segmentation, please fill out the information below:

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 Not enough information on external demographics
 No single view of the customer
 Limited segmentation analysis skills
 Reliance on ‘gut feel’ profiling instead of statistical profiling when creating segments
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 Better and more cost-effective marketing
 Improved customer experience at different lifecycle stages
 Enhanced product development for unique segments
 
 Yes – we currently use analytics
 Yes – in the next three months
 Yes – in the next six months
 No
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 SAS Code
 SAS Enterprise Miner
 IBM SPSS
 R Open Source
 None
 Other (please enter)
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