White Paper

Data as Competitive Advantage

A Winterberry Group white paper

About this paper

The explosion of information over the last decade has empowered organizations to become data-driven. What was once the exclusive domain of the quant jock has now become the norm. But if big data has gone mainstream, how can businesses today carve out meaningful competitive differentiation through the use of information? This white paper by the Winterberry Group in partnership with IAB addresses that question, synthesizing feedback from an executive-level panel to help map where – and how – data is positioned to drive both differentiation and real-world performance.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW^®.

First Name

Last Name

Email Address

Organization/Company

Job Title

Country

Business Phone

Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

All personal information will be handled in accordance with the SAS Privacy Statement.