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Tracing Customer Footprints for Customer Experience Optimization (CXO) Workshop

14 June  | 9:00 AM – 5:00 PM
Fees: RM 3700 per pax (exclusive tax)

Venue: SAS Malaysia Office

About

This business-focused workshop provides a high-level introduction to what constitutes a CXO and the best practices that need to be followed to achieve the same in an effective manner

The focus of the course is to ensure that the organization’s message not only stands out but at the same time it should be contextual enough for the customer to respond to the message and not opt-out due to excessive communication

Who Should Attend

Marketers, Campaign Analysts, business analysts and managers, or any end users responsible for enabling customer experience

About the Workshop

  • Current Landscape of CXO in Banking 
  • Unlocking Opportunities with Customer Data Platform
  • Role of Analytical Modelling in CXO
  • Behavioral Segmentation
  • CXO Fine Tuning
  • Role of MarTech in CXO
  • Solution Demo and Use Cases

Learn How To

  • Importance of data for delivering good customer experience
  • Conceptualize a CDP for CXO
  • Understanding different MarTechs and their role in CXO

Register before 31 May to enjoy the buy one free one promotion.

Hurry! Limited seats available.

This event is no longer available for registration.

 
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Trainer Profile

Arunesh Dwivedi

Arunesh Dwivedi - Director Business Solutions at Datacurate Technologies Pvt Ltd.

Arunesh a seasoned professional with 14 years of experience in digital marketing and customer experience management. With expertise in customer intelligence and 360-degree views, specializes in optimizing customer engagements across diverse verticals. His deep understanding of MarTech solutions and data integration enables him to drive impactful customer experiences.

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About SAS

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Contact Us

Got questions? Please contact:
SAS Malaysia
mys.education@sas.com

Visit SAS Malaysia for more information