Tracing Customer Footprints for Customer Experience Optimization (CXO) Workshop
19 June | 9:00 AM – 5:00 PM
Fees: RM 3700 per pax (exclusive tax)
Venue: SAS Malaysia Office
About
This business-focused workshop provides a high-level introduction to what constitutes a CXO and the best practices that need to be followed to achieve the same in an effective manner
The focus of the course is to ensure that the organization’s message not only stands out but at the same time it should be contextual enough for the customer to respond to the message and not opt-out due to excessive communication
Who Should Attend
Marketers, Campaign Analysts, business analysts and managers, or any end users responsible for enabling customer experience
About the Workshop
- Current Landscape of CXO in Banking
- Unlocking Opportunities with Customer Data Platform
- Role of Analytical Modelling in CXO
- Behavioral Segmentation
- CXO Fine Tuning
- Role of MarTech in CXO
- Solution Demo and Use Cases
Learn How To
- Importance of data for delivering good customer experience
- Conceptualize a CDP for CXO
- Understanding different MarTechs and their role in CXO
Register before 31 May to enjoy the buy one free one promotion.
Hurry! Limited seats available.
This event is no longer available for registration.