SAS is a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018
Report cites SAS' ability to power analytically driven marketing strategies.
Delivering relevant experiences across all channels is essential to customer satisfaction.
When marketers use analytics to create individualized customer experiences in real time, they not only differentiate their brands from competitors – they also maximize profitability.
SAS® Customer Intelligence helps marketers achieve an omnichannel view of their customers so they can anticipate customer needs. We believe that because SAS excels at helping marketers better understand customer behavior it was named a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018.
"Advanced analytics is revolutionizing the marketer's ability to have a fuller portrait of their customers, rather than a series of snapshots," said Wilson Raj, Global Director of Customer Intelligence for SAS. "SAS provides marketing organizations with AI-infused campaign management capabilities to ensure that every cross-channel touch point is an engaging brand experience."
Powered by machine learning and artificial intelligence, SAS enables marketers to engage their customers confidently across channels.
SAS addresses the needs of data-savvy marketers comfortable with advanced analytics, workflows, measurement and optimization tools.
The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018