Agenda

Hour 1: Unified Session for All Attendees

Welcome & Introduction (10 minutes)

  • Setting the scene: key challenges in bank marketing today.
  • Objectives of the session and how SAS CI360 with Digital Alchemy’s Banking Accelerator addresses them.

The Future of Bank Marketing (15 minutes)

  • Moving from product- and service-led to truly customer-centric banking.
  • Delivering seamless, real-time engagement across digital and physical channels.
  • The role of AI-driven automation in transforming customer journeys.
  • Unlocking customer behavior insights with journey analytics.

Seamless Customer Experience (15 minutes)

  • Building trust and loyalty through data-driven customer experience management.
  • Advanced segmentation and modeling for precision marketing.
  • Customer portfolio management as a driver of sustainable value.

Data-Centric Transformation (20 minutes)

  • Customer Data Platforms (CDPs): breaking silos, enabling speed, and simplifying execution.
  • Operationising cloud and on premise data in line with regulatory compliance.
  • Analytical tools for real-time personalization at scale.

Hour 2: Breakout Sessions

Track 1: For Marketers

Hands-On with Campaign Management (30 minutes)

  • Live demo: Designing and executing real-time personalised campaigns.
  • Deep dive into the Banking Accelerator powered by SAS® CI360.

Personalization at Scale (30 minutes)

  • Leveraging optimization and analytics to improve segmentation.
  • Real-world case studies: automated, event-triggered campaigns that drive engagement and loyalty.

Track 2: For Data Analysts

Centralized Data for Smarter Insights (30 minutes)

  • Aggregating cross-channel data to create a single customer view.
  • Deep dive into the Banking Accelerator powered by SAS® CI360.

Advanced Analytics for Decision-Making (30 minutes)

  • Applying propensity models and customer flags to drive targeted campaigns.
  • Harnessing AI for sharper insights and improved data intelligence.


Closing Session (Optional, 10 minutes)

  • Q&A with experts from SAS and Digital Alchemy.
  • Next steps: How SAS CI360 and the Banking Accelerator can help transform your bank’s marketing approach.