Marketing, now more than ever, needs a new playbook, and AI (and machine learning) will serve as the catalyst to spark marketing transformation.
The greatest potential for AI in marketing is the opportunity to deliver personalization and relevance at scale. As customers engage and provide banks and insurers with personal data, financial institutions are increasingly expected to provide more contextualized and personalized served at the right time and place.
Our upcoming workshop on "Leveling Up Marketing with AI" seeks to share AI techniques and behavioral analytics to improve customer experiences by personalizing offers in real time. Whether you are looking at enhancing digital customer experience or as part of your organization's transformation, this workshop will cover how you can:
- Leverage unsupervised machine learning for lead generation and improved customer responses
- Engage customers with real-time marketing powered by AI
Date: 4 October 2018, Thursday
Time: 9.30 AM – 3.30 PM
Venue: SAS Institute Sdn Bhd | Suite 6-3A, Level 6, Menara CIMB, Jalan Stesen Sentral 2, KL Sentral, 50470 Kuala Lumpur, Malaysia
This is a complimentary workshop and seats are subject to availability. Hurry and register now!
|9.30am||Introduction to SAS|
|10.00am||Using unsupervised machine learning for lead generation|
|11.00am||Using supervised machine learning for improved customer responses|
|2.00pm||Real-time marketing with Artificial Intelligence|